If I give you a place to be included, if
I give you topics and ideas to further your passion. When I make you an offer –
who’s built a relationship? Who’s built trust? Who’s helped shaped your opinion?
You’re gonna want to reciprocate. So by giving content over and over and over
again. When you give them an offer, people jump right on it. I’ve been building a group for a few months. There’s a recent case study for you. No advertising. I really put the gas on it about six months ago. About 10,000 people in this group.
I recently launched a product to them, we cracked $50,000 in profit in four hours. Just because I’ve been continually feeding them. That group has so much engagement that Facebook North America reached out to me, and said how do you keep people moving this much? Content. That’s how it is, and think about it. If you’re running content to people and you’re helping shape their opinion, and you’re feeding their addictions, and you’re feeding their need to be significant, and having information to take their passion further. Are you really a marketer? Or are you just
connecting offers to audiences like we all think about? No. You’re their favourite drug
dealer. They’re gonna come to you over and over and over again. And you’ve just happened to make their behaviour work against them. They show their intent.
They sort themselves out. They come over and over and over again. I am not concerned with people buying the first time. I want people to camp out and refer
people and buy over and over and over and over and over again. So again, my
friends, don’t be somebody who’s just building a better mousetrap.
Teach your mice to like your cheese.