Stop Making These Social Media Marketing Mistakes | Neil Patel

Stop Making These Social Media Marketing Mistakes | Neil Patel


Everyone’s on the social web. But why is it that no
follows your account, or you can’t get any traffic
on your social profiles? Well you know what? It’s about to change. Hey everyone. I’m Neil Patel, and today,
I’m gonna share with you the biggest social media
mistakes that you’re making, that’s causing you to not do well. (uplifting music) Before I get into these tactics, make sure you subscribe to this channel. Whether subscribing,
following, whatever it may be. That way, as I create more
tactics for you to follow, more video lessons, you’ll
get notified about them. The first mistake that you need to avoid is posting content too often. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the
more people will see you. That may work for Twitter,
but for most social sites, if you post too much,
you’re not gonna do well. You only have a certain amount
of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start
ignoring you’re content. Try to post no more than once a day. I’m not talking about live video, or stories, or anything like that. I’m talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only
wanna post once a day, when you do post once a day,
that content has to be amazing. If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great,
and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight
possibility of going viral, then, it’s not gonna do that well. If you’re not sure what great
content is, go to Buzzsumo. Put in keywords within your space. It’ll show you what’s popular
on the social web already. You wanna use tools like
Buzzsumo and Social Blade to come up with better content. That way, whenever you do
post, it’s amazing content. The third mistake that
most people are making is they’re not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players
wanna get your attention, more so than even a live TV. I’m talking ’bout, you know, that big LCD. Technically, you don’t
have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are
craving for your attention. They want you to be on Facebook, instead of watching HBO,
or NBC, or Sky Sports. So, that’s why they want
you to upload video content. If you upload video content, you’ll get 2-3 times more
engagement and views, than if you just upload
a photo or a text update. The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely
well in the first hour, continually goes viral. It’s like the opposite of SEO. With SEO, it’s a long-term game. You release content, you never
do well in the first hour. You’re lucky if that
content ranks really well after 30 days, or six months. In many cases, it’ll take over a year. With the social web, it’s
all about the first hour. So if you have an email list,
promote your email list. Or technically, promote that
video or status update you did to that email list, that way,
you can drive more engagement. If you have a push
notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the
next 30 days, 60 days, it’ll rank higher on YouTube. Or over the next 24 hours, it’ll get way more views
and shares on Facebook. You wanna push things hard in
the first hour it goes live. And the last mistake
that I want you to avoid is not engaging. Social’s all about being a two-way street. If you ask me a question
and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment,
make sure you respond. Even if their comment
is as simple as like, hey thanks Neil. Thanks for leaving this,
or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what? You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me
to communicate with you, just like it is for you
to communicate with me. And if you communicate more, and you have those responses
to every single comment, you’ll find, that over time, you’re gonna get much
more shares, views, likes, than if you didn’t engage
with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more
traction on the social web. Doesn’t matter if your using
LinkedIn, YouTube, Facebook, Twitter, these tactics will help you out. Thanks for watching. Make sure you subscribe, like, share. And again, I hope to see you next time, and giving you more marketing advice.

100 thoughts on “Stop Making These Social Media Marketing Mistakes | Neil Patel”

  1. Should one post according to the profile of the page continuesly or he can post some other content and can merge two profiles in one ac eg if my account has continues post about food, then can I post related to travel also will it increase my engagement on the page or no just wondering ..?

  2. This is definitely an impressive video. your content is superior! I am going to be viewing the rest of your videos soon!

  3. Hello Neil I am soooo happy I have found you 🙂 Thank you sooooooo much for those AMAZING videos and thank you for sharing your knowledge 🙂

  4. Hi neil, thanks for the eye-opening content! Would like to ask about the "don't post too much content". I am running a retail business in which there are lots of products that come in everyday, and it is impossible for me to just post once a day. I do have a website, but the difference is if I post new products on the website, it doesn't notify the user at all. That's why I actively uses social media like FB / IG / LINE to post the product, and drive the user to the website and transact on the website.

    I am interested in using mailchimp, but then again in my country Indonesia, people don't really see their mail so it's quite futile to do mail subscription system, do you have any advice on how should I minimize the content on my social media? Thanks

  5. I responded more fully to the comments on my long form videos that I post on Facebook and I got a ton more engagement. Thanks Neil. That was a super helpful tip. Next tip to activate: promote my video more in the first hour of it posting. I didn't know that. Thanks. What's subscribers.com? Never heard of that.

  6. Damn neil i got hit today right on the feels i made an 3000 Words with 15 picture embeded Youtube video Showing them exercise from a Chanel that does baby training. And The number 1 artikel was 900 Words. In ahref it was kd 3 in uber 28. The post is about pregnecy training i even Linked out to alot of doctors and so on i even made the url gravid träning that i was trying to rank for what the hell i got placed on page 3 how come neil my friend

  7. Thanks a lot Neil for creating this video. It helps me a lot and I assure you I will take care of these… Thanks once again…

  8. Neil seems like such a nice person, he totally has the right to become a jerk like others who have gotten to where he is, but he isn't. Thanks for the tip on your content having to go viral in the first hour. I think this has been going on with some of my Pinterest pins, but I never knew why or how it happened. Now it makes sense why some pins started tracking right away and stayed that way.

    Also, being original helps. The site that features my design work does so well on social, yet the other sites I have where I just use stock photos it's like pulling teeth to get social shares. Somehow, people have a feel for unique graphics that are your own, even when presented with great quality, genuine looking stock photos that are nearly indistinguishable.

  9. Thank you Neil. By far you create most valuable and extremely useful content in Online marketing niche. No doubt you are the best!

  10. Thanks, Neil! Love what you're doing and has inspired me to take my Digital Marketing to the next level!

  11. I really like your content and your delivery but I can’t stop watching your hands and wondering when you are going to fly away 🦅

  12. Thanks, Neil for these amazing tips. I would like to know how many times should a news/media page post in a day since they need to share more content?

  13. You are just too good! I have always avoided social media, but I’m gradually seeing I have to take a deep breath and dive in! Sometimes it really sucks to know you should be doing better. I think the problem is I really begrudge pending a lot of time on social media when there are so many other things that are so important. Seriously, if you have thousands of followers, how do you keep up with them all?

  14. @neilpatel u help me out tremendously!!!! I feel like you are the cheat code to my success!!!! Thank You!!!!

  15. Thanks, Neil Patel I appreciate your content, I visit your website mostly, I'm glad I stopped and checked out your youtube.

  16. I wish I was half as successful as you are, however, I'm going to be a bit mean here and be truthful it's all about mindset right? So actually I wish I was 10 times more successful than you are now! lol that just made me cringe just typing that. Anyhow one day maybe.

  17. Neil.. should I make my IG profile private or public? Or should I make like 2 IG profile, one for private and one for business?

  18. It gets overwhelming with the amount of people out there trying to get your money and tell you how to become a digital marketer and not knowing who to trust. I enjoy and believe in your content. Thank you.

  19. Neil thank you for this video. I have started to watch your video to learn more about marketing so that I can market my small graphic design business better. I have been told to use social media to help market my business but no one would tell me how to do it with out $$$$ so thank you.

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