How Marketers Manipulate Us: Psychological Manipulation in Advertising

Everyone likes to think that they are not affected by advertisements, but unless you never seen a single advertisement in your life, your choices are influenced and affected by all the advertisements you’ve ever seen. Every advertisement changes our opinion on the brand or product. You may see some advertisements where you think “why would…

You Don’t Have a Marketing Strategy | CMO DOJO

There’s an old saying in the military. “Failing to plan is planning to fail.” Unfortunately, many of the companies I work with, that need me, don’t have a clearly defined marketing strategy. This leaves success to chance by relying on a series of disconnected tactics. Luck or hope is not a strategy. Sure you “do…

Breaking Into the Advertising World | The & Partnership CEO Andrew Bailey | AQ’s Blog & Grill

Hi everybody and welcome to AQ’s Blog & Grill. We’re excited today to have Andrew Bailey with us. Now Andrew is heading up a new organization called The&Partnership and he’s joining us today from one of their offices – could be New York, could be Toronto, we’re not going to tell – but it’s from…

Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet

Translator: TED Translators admin Reviewer: Lalla Khadija Tigha So there’s a lot of talk, all over advertising, that advertising is dead, as we know it. And that’s true, dead advertising is dead. But live advertising is exploding, and it’s called experiential. Today, I’m gonna tell you all about it. So first, let’s take a step…

Gary Vaynerchuk Explains: How Marketing Works

– It’s quite simple. Marketers ruin everything. Thing come along in our world, radio, television, the internet, Facebook. Things come along and they’re for the people. Do you guys remember the first time you found email? We loved email. Email in 1996, 7 and 8 wasn’t ruined yet. How many people here signed up for…

Salesforce Marketing Cloud: Advertising Studio Demo

connects your advertising with your marketing and CRM data to create personalized, 1:1 customer journeys. Now, all of your data securely stored inside Salesforce including sales, service, marketing and commerce interactions can be used to power your digital advertising. From customer acquisition… and re-engagement… to media optimization… Allowing you to advertise directly on Facebook, Google…

The dark side of our personal marketing data | Kirk Grogan | TEDxSeattle

Translator: Leonardo Silva Reviewer: Peter van de Ven We are all being stalked, and we know it. You shop for a pair of shoes online, and for the next several weeks, ads for brown tassel loafers follow you across the internet. Well, if you’re my grandfather. For me, it was a pair of Chuck Taylors.…