Mishmash Marketing

Hey did you know that to grow your business it’s not about selling? I know sounds crazy because we are so hearing the same message that more sales efforts means more sales. But what happens if you hate selling? I’m gonna share with you concepts on how you can get more clients who are ready…

How to monetize your data with a Data Management Platform (DMP)

Today’s marketers are increasingly aware of the benefits of a data-driven marketing strategy and that data is changing the way we market and engage customers. The ability to harness this data and use it effectively can drive more engaging, accurate and real-time customer interactions and a more valuable customer experience and a higher return on…

Not Your Typical Dealership Marketing: The Naked Lime Story

We know what you think other marketing agencies look like. Something just flew into that window and it scared me. (Background laughter) We know what you think marketing agencies look like and what they sound like and you would not be wrong. With the typical agency, you get a bunch of style over very little…

How Balding Became Big Business | WSJ

(upbeat music) – [Narrator] For decades, there were really only two men’s hair loss brands. – When my hair gets wet, you can tell I’m losing it. But I’m gonna regrow it with Rogaine. – [Announcer] Propecia. Helping make hair loss history. – [Narrator] But over the past few years, new companies have popped up,…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

I’m the CMO and the chief creative officer for Paramount Network, CMT and TV Land at Viacom. On January 18th we launched the Paramount Network, Viacom’s first premium entertainment brand. Viacom is famous for these niche targeted-audience brands and this is our first general entertainment content brand. I think the biggest challenge is, I’ve said…

Building a Funnel | Institution Marketing

Building a funnel. Often, you know, described as a marketing process. So a lot of our clients come to us without a funnel and every single business out there should have a funnel. And by that I mean you’ve got to have a lead gen process, you’ve got to have the top of your funnel…

Google AdWords Bid Management Software – WordWatch

You run a web shop or website and you advertise and google adwords to drive more visitors and customers to your site. Adwords is important for you but where do you find the time to monitor analyzed and adjust bids for hundreds or even thousands of keywords everyday and how do you keep up with…