Prof G Micro Class: Brand Strategy

This week, a summary of the first few classes in my brand strategy course. So, loosely speaking, think of a brand as all the touch points that create emotional and tangibles surrounding a product. There are three basic categories or three basic ways to build a brand: there’s pre-purchase, purchase, and post purchase. Pre-purchase –…

Larry Kudlow on rising tensions and Trump’s China strategy

“FOX NEWS SUNDAY” .”>>HELLO AGAIN AND HAPPY MOTHER’S DAY FROM FOX NEWS IN WASHINGTON. PRESIDENT TRUMP SHOWS NO SIGNS OF BACKING OFF HIS TRADE WAR WITH CHINA AFTER NEGOTIATORS FAILED TO STRIKE A DEAL. ON FRIDAY HE MORE THAN DOUBLED TARIFFS ON SOME 5,000 CATEGORIES OF CHINESE PRODUCTS INCLUDING FURNITURE, ELECTRONICS, AND OTHER CONSUMER GOODS.…

The Rise And Fall Of Forever 21

Forever 21 was once among America’s fastest-growing fast-fashion retailers. It transformed its once penniless founders into billionaires, established itself as a powerhouse in the fast-fashion world, and, at its peak, made $4.4 billion in revenue. But the once flush company is now preparing to file for bankruptcy. So, what happened? Back in the day, Forever…

Inside The Military’s $223 Million ‘Doomsday Plane’

If there ever were a nuclear war and all US military ground communication was destroyed, this $223 million plane would become the command and control center for the US military’s most senior officials. This is the E-4B “Nightwatch.” It’s basically a flying war room designed to withstand a nuclear blast. Ryan Pickrell: I like to…

Testing The 2020 GMC Sierra’s Six-Way Tailgate | Real Reviews

Today I’m testing out the full-sized pickup truck that claims to make loading and unloading a whole lot easier with its completely redesigned tailgate, the GMC Sierra Denali. I’m Matt DeBord. I get behind the wheel of the hottest cars and test them in real-world scenarios. Today I’m testing the MultiPro Tailgate in the GMC…

How to present like a professional

So in this section, we’re going to talk about presentations. The main aim of any presentation is to entertain, to draw people in, to make them relax and think, this is going to be great. My next 20 minutes of my life is going to be listening, learning something, and having a great impression. If…

General Mills Chief Brand Officer On What A Marketers Job Really Is

The role of marketer has changed so much as consumer behavior has changed and the way that consumers consume media has changed, so how, what are the biggest changes that you’ve seen? Wow yeah, there’s so many great changes that are happening and so much disruption and I think some of the bigger ones that…

Why Expensive Wine Is Actually Better Value Than A Cheap Bottle

– Hi, my name is Amelia Singer, and I’m a wine expert, TV presenter on the Wine Show, and I run my own wine-tasting and consultancy business, Amelia’s Wine. You can still find bargains with wine in supermarkets, however, the best bargains are always gonna be from lesser-known regions and lesser-known grapes. So instead of…

How Swiss Army Knives Are Made | The Making Of

The Swiss Army knife is one of the world’s best-known tools, and 10 million of them are manufactured every year. But how does one factory produce 45,000 each day, and in such a precise manner? The Swiss Army knife has been around for nearly 130 years. It was first delivered to the Swiss Army by…

Callan: $572M opioid ruling should scare Big Pharma

ALEXANDRA REFERRED TO THIS AS LANDMARK. WHAT’S THE SIGNIFICANCE OF WHAT JUST HAPPENED?>>IT’S AN ABSOLUTELY LANDMARK DECISION BECAUSE THERENDS OF LII W H SIOUNAONRSACS , A PSHA A WT T F P T I T STO B ASRI &SI T JTHHEHE T.ETEY IARARD PITHSTTIOPTDI ISIE TIRNY F ILNGE BS J DOCH TORNW IIN TNO O…