The Content Marketing Guide for 2019: Part 2

Today we’re covering part two on how to create a content marketing strategy. (singing) If you guys didn’t already check part one of this video series, there’s a link above where we covered the why you’re going to be making content, what you’re actually going to be making and who should you be targeting and…

What Is Content Marketing? History & Definition

I’ve been doing content marketing for nearly nine years now and I’m not the only one, there are thousands more content marketers out there. The industry of content marketing itself is worth over $400 billion dollars but compared to traditional ads and the way we used to do marketing, content marketing is still a fairly…

The Content Strategy & Marketing Course

Let’s s say you spent about $46,000 on a marketing degree at Harvard – and that cost can go upwards of a couple hundred thousand if you choose to go for an MBA. You worked for months to earn that degree, and you’re in debt. But it’ll pay off in a career, right? Ok. Now…

Industrial Marketing: Inbound Marketing Strategy For Lead Generation

There’s so much content out there about email marketing, PPC, social, content marketing, all those things, and we’re going to bring everything together to talk about one overarching theme of inbound marketing, and how you can develop your strategy around what works. (singing). Inbound marketing. Let’s look at the difference between inbound and outbound, because…

You Ask, I Answer: Multiple Content Format Strategy?

Christopher Penn: In today’s episode, Heidi asks, Why did you start to offer video, audio and text on your blog, you do track each content format differently. I changed in late 2017 to a video first format after seeing frankly after seeing the way the the audience the consumer was changing in their content consumption.…