“All Marketers are Liars” – Seth Godin speaks at Google

SETH GODIN: So they’ve provided champagne, which I’m delighted. Because a toast to all of you. You guys have built something for the ages. I’m quite intimidated to be standing here talking to you at all, and to the people in New York who we can’t see or wherever. Because I have no business telling…

Fortnightly Digital Marketing News Round Up – Ep. 11

Hi everyone and welcome to episode 11 of the Blue Thirst Digital Brief. Today we have news to share about Instagram Reminders, Google Ad Delivery, Facebook Seasonal Marketing and much much more… Keep watching to be in the know… Instagram Creating Product Launch Reminders For Customers Google Ads’ switch all campaigns to standard delivery from…

Pokémon Go versus the FCC’s net neutrality rules | IN 60 SECONDS

Not another Rattata. So the carrier T-Mobile is offering a free data, or zero-rated, deal for the popular Pokémon Go social game. Some critics have said that this violates the FCC’s net neutrality rules. They allege that T-Mobile is somehow picking winners by choosing to zero-rate this particular game. Well, the fact of the matter…

Digital Strategies for Business: Leading the Next-Generation Enterprise | Columbia Business School

[Music] Digital Technologies are changing the way we live. From how we seek information, how we interact with each other, how we buy things and even our kids have fun. Companies and Managers are asking how do we Re-Invent ourselves to survive Digital Disruption? Whether it’s a hotel chain like Marriott that’s competing with AirBnB…

A Video Content Marketing Strategy for Business

Modern IR, PR, marketing and comms strategies use the moving image to drive maximum engagement. When creating a video, you need to identify three objectives. Firstly, a business objective: what you want to achieve. Secondly, the comms objective: what you want to say. And thirdly, the audience: who you want to reach. Here are ten…

Go Big or Go Home! Oussama Ammar, Partner at TheFamily

So, Today we will talk about growth and everything this implies around your startup. First thing, I have already said that so many times, that I need to repeat it, again and again and again until you all are so like passed this moment that you will hate me, and at least you’ll have learned…