Optimizing Towards Profitability – Setting the RIGHT Marketing Goals

The first thing we do at Lever, when we engage with our clients, is spend significant time fully understanding the business goals and objectives of their organization. It’s only with that understanding that we can start designing digital marketing strategies that will work to help meet those business goals. When we have those conversations, we…

Introduction to Google Tag Manager

Tags on your website help you measure traffic and optimize your online marketing. But all that code is cumbersome to manage. It often takes too long to get new tags on your site, or update existing ones. This can delay campaigns by weeks or months — so you miss valuable opportunities, data, and sales. That’s…

Cordless Anti-static Bracelet, Garbage or Junk?

Hi, Melvin asked me on Twitter if it is possible to make a bracelet that removes the static electricity from body and avoids shock Of course, there are these straps that ground the body and remove static electricity But is it possible to make a cordless one? And surely after I did a quick search,…