Introducción al community management – Curso online de Ana Marin

Hi, I’m Ana Marin and I’m the digital director of McCann Mexico. I coordinate social media managers across Latin American at McCann, plus, I’m on the management committee. I’ve won awards at competitions like the Effies, Círculo Creativo and the Festival Iberoamericano de Social Media. My job consists of integrating technology and digital contact points…

Fare Marketing Con Facebook

Facebook as a marketing tool Opening – Connection – Sharing have always been Mark Zuckerberg’s goals. Facebook has grown and keeps on developing continuously and nowadays, it presents itself as a composite marketing platform. Traditionally advertising message was used in a passive way since the first appearance of social networks such as Facebook there has…

Why Rich New Yorkers Created Santa Claus

When you think about iconic holiday characters, the first that comes to mind is probably Santa Claus. The jolly old man known for his generosity and cheery demeanor dominates the media during the holiday season, appearing in everything from movies… “Santa’s coming to town.” “Santa, oh my god.” …to advertisements. “Is it cold in Santa…

How $150,000 Hyperrealistic Murals Come To Life

This isn’t a photograph. And neither is this one. These are hand-painted billboards on the walls of New York City. Nicole Greco-Lucchina: It looks like you can drink the beer off the wall, eat the sandwich off the wall. Narrator: Brooklyn-based Colossal Media creates these photo-realistic murals as ads for major brands like Google, Nike,…