Introduction to Google Tag Manager

Tags on your website help you measure traffic and optimize your online marketing. But all that code is cumbersome to manage. It often takes too long to get new tags on your site, or update existing ones. This can delay campaigns by weeks or months — so you miss valuable opportunities, data, and sales. That’s…

Implementing tags: Google Analytics ecommerce

Google Tag Manager Implementing tags: Google Analytics ecommerce Google Analytics offers two types of ecommercetracking. Standard ecommerce, and enhanced ecommerce. Standard Ecommerce transaction tracking enablesyou to track products purchased by your users and measure the effectivenessof your marketing activities. Enhanced ecommerce tracking allows you togain deep insights on the performance your entire shopping funnel. Let's…