What Type of Support is Provided by the Franchisor? | Episode 4: Franchising With Purpose

What Type of Support is Provided by the Franchisor? | Episode 4: Franchising With Purpose



all right so on our last episode we talked a lot about the introspective journey what are some things that I need to think about as I pursue this opportunity in franchising and what are some things I need to consider as I potentially make that transition from an employee to a business owner and all the things that go into that but today I want to talk a little bit about what type of support or resources does a franchisor provide or does the franchisor provide and I want to kind of go through that process from startup to operations and so on and so forth because you Mike I think you mentioned it in the last one you're in business and some of the old adage right you're in business for yourself but not by yourself especially when it comes to franchising so what does did not by yourself look like as startup you know it's making that decision to open a franchise can be a very daunting task there's a lot of unknowns there's a lot of you know it's a new industry potentially it's something that's very close to my heart especially to talk about home care but what are the practical applications of that so startup operations what type of support do franchise ORS provide for start-up who wants to take that you want to take those well I'm sure but I'm picking up where you left off his sure so you know obviously obviously the the journey of searching for once I've made a decision I want to be in the franchising world the journey of exploration and education about the industries and the companies and why I would make a decision to go with one over another an industry first and then a company second you know that that journey when it's complete I'm ready to sign a franchise agreement and the company that I'm going to sign up with is excited to have me sign a franchise agreement so I sign on that agreement and I don't know what to do at that point wait there's a lot that has to be done from signing a franchise agreement to just getting my doors open for business and I think the the critical part we call it in our company Rizwan homecare we call it the launch process and that's from the signing of the franchise agreement to the opening of the franchise and there are a lot of things that have to get done in that process so if I was doing this independently I either have to figure all that stuff out by myself and I don't know if I'm if I'm skilled enough to know everything I need to do whether it's licensure whether it's bank accounts whether it's my websites whether it's collateral material I'm going to use what's my sales pitches going to be is there scripting that needs to be done what kind of paperwork am I using what are the regulatory things I need to be there are so many things to be in all those things to consider yeah so if I'm doing it on my own I've got to figure that out or I got to pay a consultant to do that to help guide me but in a franchising concept they help me launch my business they may have if there are a hundred and twenty different things that have to be done because they've done that over and over and over again and they've perfected it they can literally take me through a process of completing those 120 task tasks in whatever design timeline that takes so they can stay once you sign if we follow this launch process here's your projected open date now on my own I don't I don't know what that timeline is because I'm gonna do it one time I'm gonna do it the first time and I hope to get it right when I when I go with the franchising side and I get into their launch process they're on autopilot I'm going through it for the first time but I'm helped they're helping me God guide me through every step of that process so that I hit my targeted grand opening date so the first piece is it starts with launch and then once that launch process is done I'm ready to open up my business and I turn like to either elaborate on the launch process or to pick it up from the grand opening well if I could just interject even before that is part when you become part of a franchise business operation like ours like Griswold homecare maybe the process is actually begin while you're looking at is this the right business for me I mean we have a process because we want to make sure that you're good fit and we're good bit but also what can you anticipate in what your expectations could be through that process as we build that relationship that business relationship it's very important we're moving towards that decision once that decision is made we've laid the groundwork now build upon for the rest of the process such as Mike said to launch the launch is so important when we talk about a timeline out there just think if you were to open a business day say where do I begin I've made the commitment but holy mackerel there's so much I need to do where do I begin and we have a methodical process to launch because we know that that's where I anxiety begins to come in you're all over the place and we need to channel the energies in all the right spots and all the key areas so we can move through the transition process as you were alluding to Mike it's so important to have a timeline and by having our launch team work with you not only to establish the timeline but also to work with you to make sure that all the important people and responsible people on that timeline are holding or held firm to what they need to commit so we can move through that and continue to focus on the future as we launch and then there's a handoff that's made to our support team Learning and Development team which are totally integrated in that process so I'll let you give me because it sounds like closer okay all right so sounds like that you know a good friend shows or we'll have that process laid out for you that when you sign on the dotted line don't say ok figure it out and let us know when you're gonna send us your royalties right there's a guy there's somebody to kind of Sherpa you along that road and make sure that you hit all the milestones and things that you need to do but let's talk specifically about home care right so if we've talked in previous episodes about how close I am with my family and elderly generations and and Home Care something that's very near and dear to my heart but I don't know the first thing about running a home care business so I followed the checklist and I've got my office space and I've got my licenses and I've got all the things I need to do my doors are open now what right now how do I you know the industry is something that I've done a lot of research on and and I feel very tied to it and it aligns with my personal goals and purposes and helps me achieve all the things that I want to achieve and wealth and debt reduction and all those things that we've talked about but how on earth do I run a home care business and how you know how does a franchisor provide that support that's a great question where we're not going to throw you in the deep end of the pool and expect you anything you know part of that process to reduce any stress when you're open like what do I do next now that I'm open is to create a solid integrated business plan and that's part of the launch team and our support team because then it not only takes you through the checklist leading up to the launch but what happens once I launch and it open my business what am I expected to do and those timelines activities strategies are outlined so when you get back you know what to do day one I'm open what are my activities what are the priorities day to day three so that we can help guide you and you're never going to be alone because the support team is there as well as our team in our home office to help you every step of the way so and one thing we've talked in previous podcast is about introducing our franchise new franchisees to our existing franchise members so there as well so we have layers of support that are there because you become part of a fraternity and people who have been in that seat before can say hey I was there I know that you may want to not follow that process it was laid out by by the Griswold homecare team but trust me if you follow that process yeah so we want to step back from the opening of the business permit it because you bring up a valid point you don't want to you've never run a home care business and then you go through the launch process and now you're hit your grand opening date and the doors are open it's what do you do so I need a lot of things right but what I know I need is business right because my money is now real it's online and I'm gonna start paying bills and paying staff and so it becomes very real the business so every franchise company will put you through a training program during that launch process in our case is called home care Academy with Griswold home care but every franchisee and I won't speak to the length of their training program some have it for days some have it for weeks but whatever their process is the goal of their training program is to teach you at least the theoretical aspects of running a home care business so every phase of what it is that you're gonna be doing every phase of what your staff is going to be doing they're gonna take you as we do in our training program through a continuum of their program so that you know how it all fits in to the entire business model as an example if you have to have clients or customers you have to find those customers and so maybe their continuum of their training program starts with client acquisition and then from there what happens once I acquire a client you know so that continuum is taught to you before you ever open up your doors so I'm like I want to pause there right because I want to stick with the continuum and education is very very important in it it really does weave through everything that we do but from a you know client perspective right our customers where do I find those people what what does my franchisor do to help me so I know that I learned the theories of you know well you should go out and market in your community and network and do all those things but on an ongoing basis once I leave that room what else happens yes oh you know one of the things they'll do is bring to you a set of vendors you know or partners not even ven there's all partners because they really are partners and negotiated rates so that whatever your franchise model is in our case it's home care you're gonna have a set of partner providers that you can contract with to begin that client acquisition process whether it's done over in the cyber world whether it's done on TV or radio or in person through networking or you know marketing type of opportunities are out there every model and franchise is going to have their way of acquiring customers critical for you critical for you that you understand what they are that's what you would learn during your training program so they I mean there's so much more to training but if we started there at the continuum you're gonna learn about the vendor partners you're gonna learn about how they generate the clients what are the best practices that you as a business owner and your team can implement in those in that process up to the point where they either walk in your door or that phone rings to give you the opportunity to earn their business so I can expect for my franchisor that not only are they gonna teach me you know I may come into this with a really strong background in sales maybe that's my career prior to owning a home care franchise and then I come in the door and I get that but they're gonna help direct me to who I need to build relationships with right I'm not gonna have to go back to my office and say okay well should I focus my energies here and there that that's support and guidance that they will provide to me yeah you know let you jump here but just a real quick critical point number two critical point number two by the way that uh sorry I have a habit of saying critical okay it's everything's critical to me right most of us conversations is pretty important so I guess where I was good well I'm gonna have a senior moment here for a second now now I lost my train of thought but I think gosh I lost my I lost my son I'll come back it'll come back to me I apologize to the listening audience who was waiting on the edge of the seat for that nugget event I know I am yes very critical information right well I don't want to pass over we're talking about business planning because you talk about the landscape of the market that you're going into like what does that look like part of the business planning process is doing analysis of the market you know for example where do I go get business if I have a sales background Who am I gonna close well to to outline that in your exact market please identify those sources and then come up with the plan so you go out and meet with those referral sources sir certainly cleans up any and gives you some distinct targets to go out and begin to build a more strategic plan around that in the marketplace so and then once you get on site where the referral source what do I say what do I do what's the process look like all those things are incorporated and what like it alluded to in our home care Academy is what we do which is a very very comprehensive well-run education program that helps you prepare not only for the home care business but also as a business professional how do I even do that assess yeah and I do now as you were talking thank you remember when I was gonna make and you know you mentioned so so let's say that your back ones in sales and you don't know anything about marketing or what the best way to approach the home care business if that's what you bought from a marketing perspective we started this conversation I think by saying what type of support does a franchise company or franchisor would provide and I think the beautiful thing about franchising is in most instances it background won't matter what matters is having the right business skillsets and acumen and that comes from your resume and then having instantly seen this industry kind of that mission driven Purpose Driven you know mindset of wanting to make a difference and give back that's why our podcast is franchising with purpose but the beautiful thing about franchising is if you are a sales professional and not a marketing professional we're not an IT professional or an Operations professional you get that support from the franchisor and it starts in launch right through the training or in our case our home care caddy and in that grand opening so whatever you don't have skill sets in can be learned over time through your relationship and reliance on the franchisor and that's the beauty of what a franchise company brings well I'm feeling much better about opening a franchise at this point so there's a tried and tested path to contracts for me right here but I want to just kind of wrap things up with you know it sounds great right there's the launch process you guys are gonna take me through step by step what I need to do you're gonna teach me everything I need to know to run my business right to get clients and customers the caregivers all the different components who to market to all the things I need to do well let's talk about growing my business for a second and the growth support side of it what happens you know I'm a run in things are starting to kind of gel and come together am i just running my own race here or what kind of ongoing support can I expect from a franchisor well we we have a support team that works directly with our franchise owners out there you could say they wear multiple apps such as coaches helping coach we're not reactive we're proactive our team is is talking to our franchise owners and learning a little bit how they're doing if there's any need resources and they direct them internally to the resources that we have but we have some skilled people on our team that not only know about the homecare business but have come through various levels beginning at the point where they've answered the phone that first phone call coming through doing intakes and and going out doing marketing care coordination so we have people that actually have been in there I'm sure other networks that are out there other franchisors are similar but we really or find ourselves in having that close relationship with our franchise owners I believe we do and we even can leverage what our own abilities from our own company owned operations so we're able to test some things out in the field and then take them to our support team and share them with our franchise owners and I'm going to put a little different spin on that because very thorough in terms of how we operate so the spin I want to put on it I want to stay with the grow theme for a second because you could argue and I'm gonna stretch this argument a little bit that every department helps you grow so let's assume for a second that you're in a franchise system and you need legal or compliance help you're not a lawyer you're not a compliance officer it's not the skill set you brought in but now you find yourself trying to navigate the legal or regulatory landscape well now you call your franchise or your home office you talk to their compliance officer legal team and you get an understanding of what it is and you could say that through that process of support that's gonna help you grow because if you get in trouble or you put the business or brand at risk you could lose your business and so there's a way of growing your business by leveraging legal and regulatory support you may not know anything about IT but IT as we all know is critical in today's world and so you may be thinking about where you want to go from a technology standpoint how you may want to communicate with your clients or how you may want to communicate with your team and you may not understand what the best ways are what's available from a technological standpoint but your franchisor slash home office rule and they should be able to guide you through those decision-making processes those purchases if if if you're trying to purchase on your own or you're leveraging a provider partner there's a way that you grow your business because technology will help you streamline and help you grow you may not be a marketing person you may not know the best ways to market should I should I consider the cyber world should I consider a radio or TV should I go out there and shake hands and you know introduce that business and and what do I need to take with me and what should that material say you may not be an expert in marketing but your franchise or her home office will be that support they can create the stuff William they can tell you the best approaches on how to market your business to generate the most amount of return you may not be a operations person you may not be skilled at managing a profit and loss statement however your franchise or home office will have that support and what they can do is help you with benchmarking benchmarking where are the critical points in the business that you have to manage – how do you get that done so that you are not just acquiring clients but you're acquiring them through benchmarking and tracking to be able to hit the profit numbers that both you set for yourself and your business plan that you got support with during the launch process but that you're also you know dropping that profit that you hope to get into your bank account so you can meet payroll and pay your bills you could argue that all those things and there's much more to it but all those things help you grow we you know Mike had mentioned earlier in the way we deliver care to our clients and our care recipients out there the continuum of care we also to pick up on that a continuum of service and support because the people that work on our team and no matter what department are aware and we share information on how we can help so that if one of our franchise e's had a challenge that needed overcome you know it's this not a one person who works on that we do as a team and then we look to see what other aspects of our support team whether it be marketing technology whether it might be one of our preferred partners our Education Department how we can bring our resources to help resolve that challenge and help them move word that's so important and so I think if you're looking for that that's support they're the kind of questions you ask me how can I bring it all together all right so sounds like you know I'm feeling really good about this this launch process I'm the training to get me up to speed but also cannon can be very overwhelming to start a new business and feel like I have to know everything about what technology to buy right I have to know and that changes every five minutes so in two years is it going to be the same thing you know what do I have to be an expert in sales and marketing you have to be an expert in legality and compliance right I don't have to do all of those things because I've got my home office team to to lean on and to support me in that any parting remarks because I would like to talk a little bit about in our next episode switch outside of the franchisor and what options are available to me as a franchisee just in general right I know there's a lot of organizations out there so before we talk about that in the other comments you've both like to make about the resources that our franchisor provides yeah I'll just I'll coin my friend Mike's term the other piece is create critical number three is the fraternity of franchises as Mike LASIK all right you have a fraternity of franchisees out there that if you didn't want to go to your home office or you wanted to have a different conversation you know or more on the ground real-world business conversation you've got as many franchisees that are in their system that you can call and talk to and get their take and expertise on the same subjects that you could call your franchisor and get their take on as well and so you've got so many people around you in a good franchise system to be able to help you make the right decisions you're not you're not on your own again you're in business for yourself but not that right yeah and I would just like to just add they we talked about the of the learning about the franchisor as you go through that process I think once you connect with the team your confidence level as a potential business owner may be very low or uncertain I would believe when you get through that process and meet the team I know what we feel here when you meet our team your confidence meter is so high and you're ready to go knowing that hey I'm not on this journey by myself there is a people a group of people that will help me every step of the way and I'm only somebody's only phone call away there's a village all right thanks both for being here and we'll talk in our next episode about some of the resources resources that are available to franchisees as a whole thank you Thank You Man appreciate

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